Swachh Bharat - Campaign Clean India

Official logo of Swachh Bharat Campaign of India
Inspired by the famous Ice Bucket Challenge, on the occasion of 145th birth anniversary of Mahatma Gandhi, “Swachh Bharat” meaning “Campaign Clean India” was officially launched by Indian Prime Minister Narendra Modi on 2nd October 2014 to fulfill Mahatma Gandhi’s vision of ‘clean India’ by 2nd October 2019. The first of its kind national level cleaning campaign by the Government of India is expected to cost over 62000 crore Indian Rupees which is equivalent to 10 billion US dollars.

After inaugurating the country's biggest-ever cleanliness drive, Indian Prime Minister Modi himself used a broom and cleaned a road of the capital Delhi after which he nominated 9 prominent celebrities from various fields of India. Narendra Modi’s selection team for the Swachh Bharat campaign includes, Cricketing legend Sachin Tendulkar, Bollywood actor Salman Khan, Business tycoon Anil Ambani, Bollywood diva Priyanka Chopra, Hindhu Spiritual leader Baba Ramdev,  Actor & Director Kamal Hassan,  Governor of Goa Mridula Sinha, Congress MP Shashi Tharoor & the team of comedy TV series Taarak Mehta Ka Ooltah Chashmah. Almost every nominated celebrity by Prime Minister Modi who participated in this drive nominated another nine people to join the Swachh Bharat campaign. So is on-going the nation wide clean India campaign rapidly. However taking a broom in the filthiest of places & making the practice fashionable won’t entirely clean a nation which has the third-largest standing army in the world. The most important factor that the people of India should understand is that the success of Swachh Bharat only depends upon the people of India itself. According to a recently released UN report, India continues to have the largest number of people in the world defecating in the open where only 32.70% of rural households had access to toilets. This is just one single problem in my idea which needs reform immediately as soon as possible at a time when a nation wide campaign as Swachh Bharat is happening at the country. Open defecation can be described as an every Indian’s problem as it is a worst public bad habit which effects even on households that do not practice open defecating. Some social norms & behaviors of the Indians must also change in order to make Swachh Bharat campaign a reality. Indians should mark that the countries that appear clean are so because their citizens are engaged in cleanliness & hygiene & they don't indulge in littering nor do they allow it to happen in their society. What I mean to say is that, it is the Indian people’s attitude that needs a change. If India is to achieve the title of a “clean India” by Swachh Bharat campaign every individual had to remain committed to cleanliness and devote his time for it willingly. To fulfill the vision of the nation’s national leader, Swachh Bharat needs not just one day clean up but follow up efforts for the campaign is essential for it to change into a reality. If the common Indians can realize their own responsibilities, then it would surely make the mission Swachh Bharat to a successful campaign in a near future.


Since its inauguration Swachh Bharat has been carried forward from ordinary citizens to famous people from all walks of life, joining it all across a nation which consists of 29 states and 7 union territories. Indian President Pranab Mukherjee requested every Indian to spend 100 hours annually in this campaign while Prime Minister Modi urged local masses to fulfill Mahatma Gandhi`s dream of clean India describing Swachh Bharat as beyond politics inspired by patriotism. For Swachh Bharat campaign to turn into success, every citizen of India along with the government should join hands and work out with loyalty to keep the most populous democracy in the world clean. To the 2 billon people living in India, it will be a big challenge with Swachh Bharat campaign to change their mentality about cleanliness & hygiene at all. However to achieve the real initiative of Swachh Bharat the people of India should take as much enthusiasm by understanding the sense of their responsibility. I wouldn't hold back the responsibility of the government in this context. When talking about garbage problem of the 7th largest country, I think the government of India should provide as much dustbin as possible in every corner of a road or in every public place so that it’ll surely be a help for this campaign to turn into a quick success. Government should also take responsibility to check whether the municipal bodies of the country are functioning properly. Most of all the government of India should put more effort to build more toilets & initiate more sanitation programs to maintain the hygiene of the multi-ethnic society.  Then only Mahatma Gandhi’s vision of 'Clean India' will be fulfilled by 2nd October 2019 at his 150th birth anniversary through Swachh Bharat Campaign. 

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