21st Century Fox r-ebrands as News Corporation splits

The new official logo of 21st Century Fox. Photo by: News Corp.

"Today I am proud to unveil our new logo, which serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future" wrote Rupert Murdoch in a note to the employees of  Fox Group on Thursday. Rupert Murdoch the chairman and CEO of 21st Century Fox and chairman of the publishing company has unveiled the new logo for 21st Century Fox last Thursday 9th May 2013. News Corp. has revealed a black-and-white logo for its entertainment company, recently titled 21st Century Fox. 21st Century Fox, also released an animation of the new logo which is in the color black & white. When News Corporation completes the separation of its news and entertainment divisions in a few months time, the latter will be known as 21st Century Fox. 21st Century Fox is a fade split of News Corporation, officially announced on 3rd December 2012, that is expected officially to come to life in June 2013. The company will be formed by the splitting of entertainment and media properties from News Corp., such as the Fox Entertainment Group, STAR TV. American Australian origin Rupert Murdoch who is the founder, Chairman and CEO of global media holding company News Corporation which is also the world's second-largest media will remain as the CEO of the new company which was joined by Chase Carey as its president and COO.


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