Public
perception about news papering has changed; we are tempted to think, because
everyone has rights to publish online. Independent, impartial reporting is
loosing stream. Public relations and communication departments of corporations
reports us with latest product information. They telephone, e-mail and social
network the average journalist, leaving them with confusion and lost long
wonders. There no more lies any reason to wait for the news hours of the media
to get alerts of breaking news. Alternative media or Social media today has
made things easier making us always updated.
Welcome to
the new, alternative media which tells a story with all loose end covered.
Forget following the money, we can’t even get to the source because the source
itself has transformed into a client already. Today’s reality is that the media
within the media has spawned a generation of journalists removed from reality. Most
“lip sinking” part of the major events is skipped by the reporting journalists
today. Social networking plays the vital role in such cases to bring up the
uncovered parts of the story to the public. They capture and upload the
pictures which the reporters are blind to click.
You are
often left to wonder how much of PR is journalism, or do good PR make bad
journalism, and are journalists worse off because of it? Some people in this 21st
century still trust their old worthy news paper amid the fast growing social
Medias like Twitter and Face book. The new media or the alternative media want
you to hear them and touch their platforms transparently, urgently and
independently. Newest social networks such as Google plus keeps us updated with
the daily total events happening everyday from minute to minute from the users
to the users. Almost all the mainstream international media networks has
planted their channel within the world’s no.1 video sharing social network
YouTube which proves that Social media is ruling the main stream today.
Newspapering, TV news networks, Radio channels, online news websites waits
under the weight of 21st Centuries’ press expectations today.
No comments: